Two directions · one metaphor, two readings
The Observation Note settled on a core metaphor — the shutter blade. We built two directions around it: A pushes mechanical fidelity (five-blade shutter cross-section), B goes minimal-abstract (the shutter-release circle + one dividing line). Both come with front/back renders, material specs, sizing, reference pricing. The client chose A.
The actual mechanical structure of a camera shutter as front relief — five metal blades splayed like petals, with a small recessed dot at the center (the shutter axis). The reverse carries the most-quoted half of the founder's line: 'the world's gift to us', dated 2019.
Reduced to two elements — a circle (the shutter release) + one horizontal metal line (the curtain's act). The reverse carries only an abstract geometric mark. Outsiders see a shape; insiders read 'the instant the curtain cuts the frame'.
Both directions ship with an 'Internal Pitch Kit' — a one-page PDF with the design reasoning, comparable cases, and budget range, ready to forward to approvers. The client chose A and moved to sampling.
See the final production